{"product_id":"wella-professionals-ultimate-color-sulfate-free-shampoo-250ml","title":"Wella Professionals - Ultimate Color Sulfate-Free Shampoo 250ml","description":"\u003cp\u003ehis scalp-soothing shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair.\u003c\/p\u003e\n\u003cp\u003e* vs. non-conditioning shampoo\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e- Gentle cleansing to minimize color fade*\u003c\/p\u003e\n\u003cp\u003e- Color vibrancy for up to 10 weeks**\u003c\/p\u003e\n\u003cp\u003e- 73% of consumers agree scalp comfort is improved after 1st use**\u003c\/p\u003e\n\u003cp\u003e- Helps to detox hair from color-distorting metals\u003c\/p\u003e\n\u003cp\u003e- Revitalized hair from first wash\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e*vs non-conditioning shampoo\u003c\/p\u003e\n\u003cp\u003e**With regular use of Ultimate Color regimen from salon to home\u003c\/p\u003e\n\u003cp\u003e***Based on external consumer agreement study\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eStep 1: Apply to damp hair and scalp, and lather.\u003c\/p\u003e\n\u003cp\u003eStep 2: Massage, rinse and repeat if desired.\u003c\/p\u003e\n\u003cp\u003eStep 3: Follow with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":45253641535695,"sku":null,"price":0.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/2747\/0287\/files\/Wella-Professionals_Ultimate-Color_e-comm_PDP_Shampoo-250ml_PI_2.jpg?v=1781186972","url":"https:\/\/kolorzonline.com\/en-uk\/products\/wella-professionals-ultimate-color-sulfate-free-shampoo-250ml","provider":"KolorzOnline","version":"1.0","type":"link"}