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Joico - Blonde Life - Brilliant Violet Smoothing Foam 200ml

Joico - Blonde Life - Brilliant Violet Smoothing Foam 200ml

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Regular price R 570.00 ZAR
Regular price R 570.00 ZAR Sale price R 570.00 ZAR
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Joico - Blonde Life - Brilliant Violet Smoothing Foam 200ml

Joico Blonde Life Brilliant Tone Violet Foam is a creamy foam that infuses hair with hydrating Monoi and Tamanu oils, while instantly banishing brass for a brilliantly blonde finish.

Light as a cloud and cool as can be...that's the beauty of Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.

Don’t let the whisper-light formula fool you: A dollop on your ‘do and you’ll kick brass right out of your hair…

Instantly tones blonde hair, banishing brassiness in a single application

Maintains the beautiful brightness of cool, blonde hair

Adds luxurious bounce, swing, and movement with a natural, lightweight feel

Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before



Brilliant Tone Violet Smoothing Foam works its magic on any shade of blonde in just seconds.

Directions: Shake well and dispense a small amount into hands. Apply evenly to clean, damp hair and style as usual.



Natural, exotic oils pair with our most fortified, hair-healing ingredients and a Light Violet Hue to create a multitasking styler that delivers the coolest, bounciest blonde around.


A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.


A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.


A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

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