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Joico - Defy Damage Protective Shampoo 50ml

Joico - Defy Damage Protective Shampoo 50ml

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Regular price R 135.00 ZAR
Regular price R 135.00 ZAR Sale price R 135.00 ZAR
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Joico - Defy Damage Protective Shampoo

 

FOR BOND STRENGTHENING & COLOR LONGEVITY

 

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

 

Let’s Look Inside

 
Smart Release logo

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

NEW SMARTRELEASE TECHNOLOGY

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

PROTECTIVE LIPID

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

MORINGA SEED OIL

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

ARGININE

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

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